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Топ бренды 2008

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Рейтинг ста самых дорогих брендов мира в 2008г

По данным http://www.interbrand.com

 

 

2008

Рейтинг

2007

Рейтинг

Бренд

Страна

Сектор

2008

Стоимость бренда,

миллиардов $

Изменение

в стоимости бренда

1

1

Coca-Cola

United States

Beverages

66,667

2%

2

3

IBM

United States

Computer Services

59,031

3%

3

2

Microsoft

United States

Computer Software

59,007

1%

4

4

GE

United States

Diversified

53,086

3%

5

5

Nokia

Finland

Consumer Electronics

35,942

7%

6

6

Toyota

Japan

Automotive

34,050

6%

7

7

Intel

United States

Computer Hardware

31,261

1%

8

8

McDonald's

United States

Restaurants

31,049

6%

9

9

Disney

United States

Media

29,251

0%

10

20

Google

United States

Internet Services

25,590

43%

11

10

Mercedes

Germany

Automotive

25,577

9%

12

12

Hewlett-Packard

United States

Computer Hardware

23,509

6%

13

13

BMW

Germany

Automotive

23,298

8%

14

16

Gillette

United States

Personal Care

22,689

8%

15

15

American

United States

Financial Services

21,940

5%

16

17

Louis

France

Luxury

21,602

6%

17

18

Cisco

United States

Computer Services

21,306

12%

18

14

Marlboro

United States

Tobacco

21,300

0%

19

11

Citi

United States

Financial Services

20,174

-14%

20

19

Honda

Japan

Automotive

19,079

6%

21

21

Samsung

Republic of Korea

Consumer Electronics

17,689

5%

22

New

H

Sweden

Apparel

13,840

New

23

27

Oracle

United States

Computer Software

13,831

11%

24

33

Apple

United States

Computer Hardware

13,724

24%

25

25

Sony

Japan

Consumer Electronics

13,583

5%

26

26

Pepsi

United States

Beverages

13,249

3%

27

23

HSBC

United Kingdom

Financial Services

13,143

-3%

28

24

Nescafe

Switzerland

Beverages

13,056

1%

29

29

Nike

United States

Sporting Goods

12,672

6%

30

28

UPS

United States

Transportation

12,621

5%

31

34

SAP

Germany

Computer Software

12,228

13%

32

31

Dell

United States

Computer Hardware

11,695

1%

33

30

Budweiser

United States

Alcohol

11,438

-2%

34

22

Merrill

United States

Financial Services

11,399

-21%

35

38

Ikea

Sweden

Home Furnishings

10,913

8%

36

36

Canon

Japan

Computer Hardware

10,876

3%

37

32

J.P.

United States

Financial Services

10,773

-6%

38

35

Goldman

United States

Financial Services

10,331

-3%

39

40

Kellogg's

United States

Food

9,710

4%

40

44

Nintendo

Japan

Consumer Electronics

8,772

13%

41

39

UBS

Switzerland

Financial Services

8,740

-11%

42

37

Morgan

United States

Financial Services

8,696

-16%

43

42

Philips

Netherlands

Diversified

8,325

8%

44

New

Thomson

Canada

Media

8,313

New

45

46

Gucci

Italy

Luxury

8,254

7%

46

48

eBay

United States

Internet Services

7,991

7%

47

50

Accenture

United States

Computer Services

7,948

9%

48

43

Siemens

Germany

Diversified

7,943

3%

49

41

Ford

United States

Automotive

7,896

-12%

50

45

Harley-Davidson

United States

Automotive

7,609

-1%

51

51

L'Oreal

France

Personal Care

7,508

7%

52

52

MTV

United States

Media

7,193

4%

53

54

Volkswagen

Germany

Automotive

7,047

8%

54

47

AIG

United States

Financial Services

7,022

-6%

55

49

AXA

France

Financial Services

7,001

-4%

56

53

Heinz

United States

Food

6,646

2%

57

57

Colgate

United States

Personal Care

6,437

7%

58

62

amazon.com

United States

Internet Services

6,434

19%

59

56

Xerox

United States

Computer Hardware

6,393

6%

60

58

Chanel

France

Luxury

6,355

9%

61

59

Wrigley's

United States

Food

6,105

6%

62

64

Zara

Spain

Apparel

5,955

15%

63

63

Nestle

Switzerland

Food

5,592

5%

64

60

KFC

United States

Restaurants

5,582

-2%

65

55

Yahoo!

United States

Internet Services

5,496

-9%

66

67

Danone

France

Food

5,408

8%

67

68

Audi

Germany

Automotive

5,407

11%

68

66

Caterpillar

United States

Diversified

5,288

5%

69

65

Avon

United States

Personal Care

5,264

3%

70

69

adidas

Germany

Sporting Goods

5,072

6%

71

71

Rolex

Switzerland

Luxury

4,956

8%

72

72

Hyundai

Republic of Korea

Automotive

4,846

9%

73

New

BlackBerry

Canada

Consumer Electronics

4,802

New

74

70

Kleenex

United States

Personal Care

4,636

1%

75

75

Porsche

Germany

Automotive

4,603

9%

76

73

Hermes

France

Luxury

4,575

8%

77

61

Gap

United States

Apparel

4,357

-20%

78

78

Panasonic

Japan

Consumer Electronics

4,281

4%

79

83

Cartier

Switzerland

Luxury

4,236

10%

80

79

Tiffany

United States

Luxury

4,208

5%

81

74

Pizza

United States

Restaurants

4,097

-4%

82

80

Allianz

Germany

Financial Services

4,033

2%

83

85

Moet

France

Alcohol

3,951

6%

84

84

BP

United Kingdom

Energy

3,911

3%

85

88

Starbucks

United States

Restaurants

3,879

7%

86

81

ING

Netherlands

Financial Services

3,768

-3%

87

77

Motorola

United States

Consumer Electronics

3,721

-10%

88

89

Duracell

United States

Consumer Electronics

3,682

2%

89

91

Smirnoff

United Kingdom

Alcohol

3,590

6%

90

92

Lexus

Japan

Automotive

3,588

7%

91

94

Prada

Italy

Luxury

3,585

9%

92

90

Johnson

United States

Personal Care

3,582

4%

93

New

Ferrari

Italy

Automotive

3,527

New

94

New

Armani

Italy

Luxury

3,526

New

95

87

Hennessy

France

Alcohol

3,513

-3%

96

New

Marriott

United States

Hospitality

3,502

New

97

93

Shell

Netherlands

Energy

3,471

4%

98

96

Nivea

Germany

Personal Care

3,401

9%

99

New

FedEx

United States

Transportation

3,359

New

100

New

Visa

United States

Financial Services

3,338

New

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