|
|
|
Бренд
- марка конкретного товара или услуги, которая в сознании покупателя
выделяет этот товар или услугу среди конкурирующих.
Интернет-бренд - название доменного имени или название сайта,
выделяющее его среди сайтов аналогичной тематики.
Слово "бренд" (англ.
- brand) - иностранное,
единое мнение о его правописании еще не устоялось. Можно встретить
написание слова "бренд" через "э" - "брэнд".
|
Американская компания "Интербренд"
совместно с журналом "Бизнес Уик" составили список ста самых дорогих
брендов мира в 2005-2007г.
Условия попадания в список: 20% и более своей выручки
компания должна получать за рубежом; если компания дочерняя, то бренды
материнских компаний в ее рейтинг не входят; в список самых дорогих брендов не входят компании, стоимость которых менее одного миллиарда
долларов.
|
1 |
1 |
0 |
Coca-Cola |
65,324 |
67,000 |
-3 |
Coca-Cola
|
U.S. |
|
2 |
2 |
0 |
Microsoft |
58,709 |
56,926 |
3 |
Microsoft |
U.S. |
|
3 |
3 |
0 |
IBM |
57,091 |
56,201 |
2 |
IBM |
U.S. |
|
4 |
4 |
0 |
GE |
51,569 |
48,907 |
5 |
GE |
U.S. |
|
5 |
6 |
1 |
Nokia |
33,696 |
30,131 |
12 |
Nokia |
FINLAND |
|
6 |
7 |
1 |
Toyota |
32,070 |
27,941 |
15 |
Toyota |
JAPAN |
|
7 |
5 |
-2 |
Intel |
30,954 |
32,319 |
-4 |
Intel |
U.S. |
|
8 |
9 |
1 |
McDonald's |
29,398 |
27,501 |
7 |
McDonald's
|
U.S. |
|
9 |
8 |
-1 |
Disney |
29,210 |
27,848 |
5 |
Walt Disney
|
U.S. |
|
10 |
10 |
0 |
Mercedes-Benz |
23,568 |
21,795 |
8 |
DaimlerChrylser
|
GERMANY |
|
11 |
11 |
0 |
Citi |
23,443 |
21,458 |
9 |
Citigroup |
U.S. |
|
12 |
13 |
1 |
Hewlett-Packard |
22,197 |
20,458 |
9 |
Hewlett-Packard
|
U.S. |
|
13 |
15 |
2 |
BMW |
21,612 |
19,617 |
10 |
BMW |
GERMANY |
|
14 |
12 |
-2 |
Marlboro |
21,283 |
21,350 |
0 |
Altria |
U.S. |
|
15 |
14 |
-1 |
American Express |
20,827 |
19,641 |
6 |
American Express
|
U.S. |
|
16 |
16 |
0 |
Gillette |
20,415 |
19,579 |
4 |
Procter & Gamble
|
U.S. |
|
17 |
17 |
0 |
Louis Vuitton |
20,321 |
17,606 |
15 |
Louis Vitton Moet Hennessy
|
FRANCE |
|
18 |
18 |
0 |
Cisco |
19,099 |
17,532 |
9 |
Cisco |
U.S. |
|
19 |
19 |
0 |
Honda |
17,998 |
17,049 |
6 |
Honda Motor
|
JAPAN |
|
20 |
24 |
4 |
Google |
17,837 |
12,376 |
44 |
Google |
U.S. |
|
21 |
20 |
-1 |
Samsung |
16,853 |
16,169 |
4 |
Samsung |
S.
KOREA |
|
22 |
21 |
-1 |
Merrill Lynch |
14,343 |
13,001 |
10 |
Merrill Lynch
|
U.S. |
|
23 |
28 |
5 |
HSBC |
13,563 |
11,622 |
17 |
HSBC Holdings
|
BRITAIN |
|
24 |
23 |
-1 |
Nescafe |
12,950 |
12,507 |
4 |
Nestle |
SWITZERLAND |
|
25 |
26 |
1 |
Sony |
12,907 |
11,695 |
10 |
Sony |
JAPAN |
|
26 |
22 |
-4 |
Pepsi |
12,888 |
12,690 |
2 |
PepsiCo |
U.S. |
|
27 |
29 |
2 |
Oracle |
12,448 |
11,459 |
9 |
Oracle |
U.S. |
|
28 |
32 |
4 |
UPS |
12,013 |
10,712 |
12 |
United Parcel Service
|
U.S. |
|
29 |
31 |
2 |
Nike |
12,004 |
10,897 |
10 |
Nike |
U.S. |
|
30 |
27 |
-3 |
Budweiser |
11,652 |
11,662 |
0 |
Anheuser-Busch
|
U.S. |
|
31 |
25 |
-6 |
Dell |
11,554 |
12,256 |
-6 |
Dell Inc. |
U.S. |
|
32 |
33 |
1 |
JPMorgan |
11,433 |
10,205 |
12 |
JPMorgan Chase
|
U.S. |
|
33 |
39 |
6 |
Apple |
11,037 |
9,130 |
21 |
Apple |
U.S. |
|
34 |
34 |
0 |
SAP |
10,850 |
10,007 |
8 |
SAP |
GERMANY |
|
35 |
37 |
2 |
Goldman Sachs |
10,663 |
9,640 |
11 |
Goldman Sachs
|
U.S. |
|
36 |
35 |
-1 |
Canon |
10,581 |
9,968 |
6 |
Canon |
JAPAN |
|
37 |
36 |
-1 |
Morgan Stanley |
10,340 |
9,762 |
6 |
Morgan Stanley
|
U.S. |
|
38 |
41 |
3 |
Ikea |
10,087 |
8,763 |
15 |
Ikea |
SWEDEN |
|
39 |
42 |
3 |
UBS |
9,838 |
8,734 |
13 |
UBS AG |
SWITZERLAND |
|
40 |
40 |
0 |
Kellogg's |
9,341 |
8,776 |
6 |
Kellogg Company
|
U.S. |
|
41 |
30 |
-11 |
Ford |
8,982 |
11,056 |
-19 |
Ford Motor
|
U.S. |
|
42 |
48 |
6 |
Philips |
7,741 |
6,730 |
15 |
Koninklijke Philips Electronics
|
NETHERLANDS |
|
43 |
44 |
1 |
Siemens |
7,737 |
7,828 |
-1 |
Siemens |
GERMANY |
|
44 |
51 |
7 |
Nintendo |
7,730 |
6,559 |
18 |
Nintendo |
JAPAN |
|
45 |
45 |
0 |
Harley-Davidson |
7,718 |
7,739 |
0 |
Harley-Davidson
|
U.S. |
|
46 |
46 |
0 |
Gucci |
7,697 |
7,158 |
8 |
Gucci Group
|
ITALY |
|
47 |
NR |
NA |
AIG |
7,490 |
NA |
NA |
American International Group
|
U.S. |
|
48 |
47 |
-1 |
eBay |
7,456 |
6,755 |
10 |
EBAY |
U.S. |
|
49 |
NR |
NA |
AXA |
7,327 |
NA |
NA |
AXA |
FRANCE |
|
50 |
49 |
-1 |
Accenture |
7,296 |
6,728 |
8 |
Accenture |
BERMUDA |
|
51 |
53 |
2 |
L’Orйal |
7,045 |
6,392 |
10 |
L'Oreal |
FRANCE |
|
52 |
50 |
-2 |
MTV |
6,907 |
6,627 |
4 |
Viacom |
U.S. |
|
53 |
54 |
1 |
Heinz |
6,544 |
6,223 |
5 |
Heinz |
U.S. |
|
54 |
56 |
2 |
Volkswagen |
6,511 |
6,032 |
8 |
Volkswagen
|
GERMANY |
|
55 |
55 |
0 |
Yahoo! |
6,067 |
6,056 |
0 |
Yahoo |
U.S. |
|
56 |
57 |
1 |
Xerox |
6,050 |
5,918 |
2 |
Xerox |
U.S. |
|
57 |
58 |
1 |
Colgate |
6,025 |
5,633 |
7 |
Colgate-Palmolive
|
U.S. |
|
58 |
61 |
3 |
Chanel |
5,830 |
5,156 |
13 |
Chanel |
FRANCE |
|
59 |
59 |
0 |
Wrigley's |
5,777 |
5,449 |
6 |
Wm. Wrigley Jr.
|
U.S. |
|
60 |
60 |
0 |
KFC |
5,682 |
5,350 |
6 |
Yum Brands
|
U.S. |
|
61 |
52 |
-9 |
Gap |
5,481 |
6,416 |
-15 |
The Gap |
U.S. |
|
62 |
65 |
3 |
Amazon.com |
5,411 |
4,707 |
15 |
Amazon.com
|
U.S. |
|
63 |
63 |
0 |
Nestle |
5,314 |
4,932 |
8 |
Nestle |
SWITZERLAND |
|
64 |
73 |
9 |
Zara |
5,165 |
4,235 |
22 |
Inditex |
SPAIN |
|
65 |
62 |
-3 |
Avon |
5,103 |
5,040 |
1 |
Avon Products
|
U.S. |
|
66 |
68 |
2 |
Caterpillar |
5,059 |
4,580 |
10 |
Caterpillar
|
U.S. |
|
67 |
67 |
0 |
Danone |
5,019 |
4,638 |
8 |
Groupe Danone
|
FRANCE |
|
68 |
74 |
6 |
Audi |
4,866 |
4,165 |
17 |
Volkswagen
|
GERMANY |
|
69 |
71 |
2 |
Adidas |
4,767 |
4,290 |
11 |
adidas |
GERMANY |
|
70 |
64 |
-6 |
Kleenex |
4,600 |
4,842 |
-5 |
Kimberly-Clark
|
U.S. |
|
71 |
72 |
1 |
Rolex |
4,589 |
4,237 |
8 |
Rolex |
SWITZERLAND |
|
72 |
75 |
3 |
Hyundai |
4,453 |
4,078 |
9 |
Hyundai Motor
|
S.
KOREA |
|
73 |
81 |
8 |
Hermes |
4,255 |
3,854 |
10 |
Hermes International
|
FRANCE |
|
74 |
66 |
-8 |
Pizza Hut |
4,254 |
4,694 |
-9 |
Yum Brands
|
U.S. |
|
75 |
80 |
5 |
Porsche |
4,235 |
3,927 |
8 |
Porsche |
GERMANY |
|
76 |
78 |
2 |
Reuters |
4,197 |
3,961 |
6 |
Reuters Group
|
BRITAIN |
|
77 |
69 |
-8 |
Motorola |
4,149 |
4,569 |
-9 |
Motorola |
U.S. |
|
78 |
77 |
-1 |
Panasonic |
4,135 |
3,977 |
4 |
Matsushita Electric Industrial
|
JAPAN |
|
79 |
82 |
3 |
Tiffany |
4,003 |
3,819 |
5 |
Tiffany |
U.S. |
|
80 |
NR |
NA |
Allianz |
3,957 |
NA |
NA |
Allianz |
GERMANY |
|
81 |
85 |
4 |
ING |
3,880 |
3,474 |
12 |
ING Groep |
NETHERLANDS |
|
82 |
70 |
-12 |
Kodak |
3,874 |
4,406 |
-12 |
Eastman Kodak
|
U.S. |
|
83 |
86 |
3 |
Cartier |
3,852 |
3,360 |
15 |
Cartier |
FRANCE |
|
84 |
76 |
-8 |
BP |
3,794 |
4,010 |
-5 |
BP plc |
BRITAIN |
|
85 |
87 |
2 |
Moлt & Chandon |
3,739 |
3,257 |
15 |
Louis Vitton Moet Hennessy
|
FRANCE |
|
86 |
79 |
-7 |
Kraft |
3,732 |
3,943 |
-5 |
Kraft Foods
|
U.S. |
|
87 |
83 |
-4 |
Hennessy |
3,638 |
3,576 |
2 |
Louis Vitton Moet Hennessy
|
FRANCE |
|
88 |
91 |
3 |
Starbucks |
3,631 |
3,099 |
17 |
Starbucks |
U.S. |
|
89 |
84 |
-5 |
Duracell |
3,605 |
3,576 |
1 |
Procter & Gamble
|
U.S. |
|
90 |
88 |
-2 |
Johnson & Johnson |
3,445 |
3,193 |
8 |
Johnson & Johnson
|
U.S. |
|
91 |
93 |
2 |
Smirnoff |
3,379 |
3,032 |
11 |
Diageo |
BRITAIN |
|
92 |
92 |
0 |
Lexus |
3,354 |
3,070 |
9 |
Toyota Motor
|
JAPAN |
|
93 |
89 |
-4 |
Shell |
3,331 |
3,173 |
5 |
Royal Dutch Shell
|
BRITAIN |
|
94 |
96 |
2 |
Prada |
3,287 |
2,874 |
14 |
Prada |
ITALY |
|
95 |
98 |
3 |
Burberry |
3,221 |
2,783 |
16 |
Burberry |
BRITAIN |
|
96 |
99 |
3 |
Nivea |
3,116 |
2,692 |
16 |
Beiersdorf
|
GERMANY |
|
97 |
94 |
-3 |
LG |
3,100 |
3,010 |
3 |
LG |
S.
KOREA |
|
98 |
90 |
-8 |
Nissan |
3,072 |
3,108 |
-1 |
Nissan Motor
|
JAPAN |
|
99 |
NR |
NA |
Polo RL |
3,046 |
NA |
NA |
Polo Ralph Lauren
|
U.S. |
|
100 |
NR |
NA |
Hertz |
3,026 |
NA |
NA |
Hertz Global Holdings
|
U.S. |
2005 год
|
Позиция |
Бренд |
Цена, млрд.
$ |
Страна |
Сектор |
|
1 |
Coca-Cola |
67,525 |
US |
Beverages |
|
2 |
Microsoft |
59,941 |
US |
Computer
Software |
|
3 |
IBM |
53,376 |
US |
Computer
Services |
|
4 |
GE |
46,996 |
US
|
Diversified |
|
5 |
Intel |
35,588 |
US |
Computer
Hardware |
|
6 |
Nokia |
26,452 |
Finland |
Telecoms
Equipment |
|
7 |
Disney |
26,441 |
US |
Enterainment |
|
8 |
McDonald's |
26,014 |
US |
Restaurants |
|
9 |
Toyota |
24,837 |
Japan |
Automotive |
|
10 |
Marlboro |
21,189 |
US |
Tobacco |
|
11 |
Mercedes |
20,006 |
Germany |
Automotive |
|
12 |
Citi |
19,967 |
US |
Finance
Services |
|
13 |
Hewlett-Packard |
18,866 |
US |
Computer
Hardware |
|
14 |
American
Express |
18,559 |
US |
Finance
Services |
|
15 |
Gillette |
17,534 |
US |
Personal
Care |
|
16 |
BMW |
17,126 |
Germany |
Automotive |
|
17 |
Cisco |
16,592 |
US |
Computer
Services |
|
18 |
Louis
Vuitton |
16,077 |
France |
Luxury |
|
19 |
Honda |
15,788 |
Japan |
Automotive |
|
20 |
Samsung |
14,956 |
Republic
of Korea |
Consumer
Electronics |
|
21 |
Dell |
13,231 |
US |
Computer
Hardware |
|
22 |
Ford |
13,159 |
US |
Automotive |
|
23 |
Pepsi
|
12,399 |
US |
Beverages |
|
24 |
Nescafe |
12,241 |
Switzerland |
Beverages |
|
25 |
Merrill
Lynch |
12,018 |
US |
Finance
Services |
|
26 |
Budweiser |
11,878 |
US |
Alcohol |
|
27 |
Oracle |
10,887 |
US |
Computer
Software |
|
28 |
Sony |
10,754 |
Japan |
Consumer
Electronics |
|
29 |
HSBC |
10,429 |
UK |
Finance
Services |
|
30 |
Nike |
10,114 |
US |
Sporting
Goods |
|
31 |
Pfizer |
9,981 |
US |
Pharmaceuticals |
|
32 |
UPS |
9,923 |
US |
Transportation |
|
33 |
Morgan
Stanley |
9,777 |
US |
Finance
Services |
|
34 |
J.P.
Morgan |
9,455 |
US |
Finance
Services |
|
35 |
Canon |
9,044 |
Japan |
Computer
Hardware |
|
36 |
SAP |
9,006 |
Germany |
Computer
Software |
|
37 |
Goldman
Sachs |
8,495 |
US |
Finance
Services |
|
38 |
Google |
8,461 |
US |
Internet
Services |
|
39 |
Kellogg's |
8,306 |
US |
Food |
|
40 |
Gap |
8,195 |
US |
Apparel |
|
41 |
Apple |
7,985 |
US |
Computer
Hardware |
|
42 |
Ikea
|
7,817 |
Sweden |
Home
Furnishings |
|
43 |
Novartis |
7,746 |
Switzerland |
Pharmaceuticals |
|
44 |
UBS |
7,565 |
Switzerland |
Finance
Services |
|
45 |
Siemens |
7,507 |
Germany |
Diversified |
|
46 |
Harley-Davidson |
7,346 |
US |
Automotive |
|
47 |
Heinz |
6,932 |
US |
Food |
|
48 |
MT V |
6,647 |
US |
Enterainment |
|
49 |
Gucci |
6,619 |
Italy |
Luxury |
|
50 |
Nintendo |
6,470 |
Japan |
Consumer
Electronics |
|
51 |
Accenture |
6,142 |
US |
Computer
Services |
|
52 |
L'Oreal |
6,005 |
France |
Personal
Care |
|
53 |
Philips |
5,901 |
Netherlands |
Consumer
Electronics |
|
54 |
Xerox |
5,705 |
US |
Computer
Hardware |
|
55 |
eBay |
5,701 |
US |
Internet
Services |
|
56 |
Volkswagen |
5,617 |
Germany |
Automotive |
|
57 |
Wrigley's |
5,543 |
US |
Food |
|
58 |
Yahoo! |
5,256 |
US |
Internet
Services |
|
59 |
Avon |
5,213 |
US |
Personal
Care |
|
60 |
Colgate |
5,186 |
US |
Personal
Care |
|
61 |
KFC |
5,112 |
US |
Restaurants |
|
62 |
Kodak |
4,979 |
US |
Consumer
Electronics |
|
63 |
Pizza Hut |
4,963 |
US |
Restaurants |
|
64 |
Kleenex |
4,922 |
US |
Personal
Care |
|
65 |
Chanel |
4,778 |
France |
Luxury |
|
66 |
Nestle |
4,744 |
Switzerland |
Food |
|
67 |
Danone |
4,513 |
France |
Food |
|
68 |
Amazon.com |
4,248 |
US |
Internet
Services |
|
69 |
Kraft |
4,238 |
US |
Food |
|
70 |
Caterpillar |
4,085 |
US |
Machinery |
|
71 |
adidas |
4,033 |
Germany |
Sporting
Goods |
|
72 |
Rolex |
3,906 |
Switzerland |
Luxury |
|
73 |
Motorola |
3,877 |
US |
Telecoms
Equipment |
|
74 |
Reuters |
3,866 |
UK |
Media |
|
75 |
BP |
3,802 |
UK |
Energy |
|
76 |
Porsche |
3,777 |
Germany |
Automotive |
|
77 |
Zara |
3,730
|
Spain |
Apparel |
|
78 |
Panasonic |
3,714 |
Japan |
Consumer
Electronics |
|
79 |
Audi |
3,686 |
Germany |
Automotive |
|
80 |
Duracell |
3,679 |
US |
Consumer
Electronics |
|
81 |
Tiffany &
Co. |
3,618 |
US
|
Luxury |
|
82 |
Hermes |
3,540 |
France |
Luxury |
|
83 |
Hertz |
3,521 |
US |
Automotive |
|
84 |
Hyundai |
3,480 |
Republic
of Korea |
Automotive |
|
85 |
Nissan |
3,203 |
Japan |
Automotive |
|
86 |
Hennessy |
3,201 |
France |
Alcohol |
|
87 |
ING |
3,177 |
Netherlands |
Finance
Services |
|
88 |
Smirnoff |
3,097 |
UK |
Alcohol |
|
89 |
Cartier |
3,050 |
France |
Luxury |
|
90 |
Shell |
3,048 |
Netherlands |
Energy |
|
91 |
Johnson &
Johnson |
3,040 |
US |
Personal
Care |
|
92 |
Moet &
Chandon |
2,991 |
France |
Alcohol |
|
93 |
Prada |
2,760 |
Italy |
Luxury |
|
94 |
Bulgari |
2,715 |
Italy |
Luxury |
|
95 |
Armani |
2,677 |
Italy |
Luxury |
|
96 |
Levi's
|
2,655 |
US |
Apparel |
|
97 |
LG
|
2,645 |
Republic
of Korea |
Consumer
Electronics |
|
98 |
Nivea |
2,576 |
Germany |
Personal
Care |
|
99 |
Starbucks |
2,576 |
US
|
Restaurants |
|
100 |
Heineken |
2,357 |
Netherlands |
Alcohol |
|
На главную
Поиск по сайту
